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TESTIMONIALS
Discover Our Clients' Stories
Welcome to our collection of stories, quotes, and experiences shared by the very clients we've had the pleasure of working with.
Here, you'll find a treasure trove of firsthand accounts detailing the projects we've embarked on together. Each entry is a unique insight into the practical changes, strategic enhancements, and uplifting victories that organisations, just like yours, have experienced with Flow Strategies by their side.
“The only way to describe Paula’s impact at Newcastle University is that it has been quite simply transformative. Her depth of insight into the needs of a fast-paced fundraising office means that she not only knows the solutions to the trickiest challenges, but usually anticipates the questions that are going to be asked before we have even thought of them. Her technical abilities and knowledge of the legislative frameworks for fundraising and marketing have won confidence at the highest levels, while her pragmatic approach to ‘getting the job done’ has set a powerful positive example to the team. She has helped us to exceed our goals for fundraising and engagement and to grasp the potential for the use of new technologies to further accelerate our work. Most importantly, her commitment to bringing out the best in others and to grounding all her work in a desire to make a positive difference in the world shines out as an inspiring example of leadership at its best. I have no doubt at all that Paula’s transformative abilities will be of the greatest value to her future clients”.
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- Paul Tyack, Director of Advancement, Newcastle University
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Paul Tyack is Director of Advancement at Newcastle University leading a team with responsibility for relationships with a global community of over 275,000 alumni and the £300m fundraising Campaign for Newcastle University. His career has included major gift, programme development and campaign management experience with Barnardo’s, the Anne Frank Trust UK and the University of York. Paul is co-Chair of Alumni Relations for CASE Europe 2024 and a trustee of the National Centre for Early Music.
Data management & information governance
We supported Newcastle University's Advancement team with expert data management and established an information governance structure to strengthen governance, ensure data protection compliance, and enhance the efficiency and compliance of their processes.
eTapestry CRM configuration and training
We worked with Team Kenya to review and reconfigure eTapestry CRM, ensuring it was tailored precisely to the organisation's needs. Following the update, we provided comprehensive training to the team on how to use the updated setup effectively.
"We’d had eTapestry in place for a number of years but it hadn’t been optimised and we knew there were many capabilities we weren’t making the most of. Paula worked with us to determine what our tailored wish list was and she then set everything up on eTapestry, she also wrote detailed user guides for the specific features we’d requested so we were able to utilise them straight away.
There is no way we had the expertise or time in-house to do this as a small charity so being able to access Paula’s skills and experience at such an accessible, justifiable rate has been invaluable. We’d have no hesitation in working with Paula again and highly recommend her."
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- Kirsty, Development Manager
"As a small, new charity in international development, we are very happy to recommend Paula when it comes to getting a sound and practical fundraising review. Her assessment of our strengths and challenges was spot on and her clear and detailed plan of action very helpful in guiding us towards some easy wins, as well as tackling the more difficult tasks in a way that we as a start-up charity can manage.
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We feel less daunted by the challenge of fundraising and have much better insight into our own capabilities and how we should target grant proposals. Four months after her report we already have a stronger social media presence and have managed to recruit two additional volunteers and a new Trustee with the skills and knowledge that Paula recommended. She is an excellent and personable communicator, very supportive and responsive, and it is a real pleasure working with her. We will definitely be keeping in touch!"
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- Dr Elizabeth Joekes, Founder and Director
Fundraising Review and Programme Setup
We worked closely with Worldwide Radiology to take a good look at their fundraising processes and set up a new program that fits well with what they already have and connects directly with their organisational goals.
eTapestry CRM configuration and training
We worked with The Malki Foundation to review and reconfigure eTapestry CRM, ensuring it was tailored precisely to the organisation's needs. Following the update, we provided comprehensive training to the team on how to use the updated setup effectively.
"The Malki Foundation Team had a CRM which was not being used to its potential. Thanks to Paula’s virtual training sessions, her videos, and her prompt and detailed emails answering our queries we have quickly gained a comprehensive understanding of the CRM which will benefit the charity greatly."
- Rob, Director
"Paula managed the arduous task of migrating our CRM from eTapestry to Salesforce Non-Profit. She oversaw the entire process from requesting the non-profit license, exporting our data from our old database, cleaning the data, customising the Salesforce instance for the exact requirements and uses we wanted it for and finally running several training sessions to enable our small team to not only learn how to use it but how to make future customisations if we wanted.
Without a doubt, it has made it far easier for us to manage our donor journey and has saved us a huge amount of money as we no longer need to pay for a CRM, which is all thanks to Paula as we’d never have been able to do it without her skills, patience, and attention to detail!"
- Kirsty Erridge, UK Director
Salesforce CRM configuration and training
We worked with Raising Futures Kenya on a comprehensive project where we fully implemented Salesforce, handling everything from initial setup and full configuration to streamlining new processes. After carefully tailoring the system to fit the organisation's specific needs, we provided detailed training to ensure the team was fully equipped to use the new system effectively.
Raiser's Edge CRM training and MailChimp integration
We worked with with Feed the Minds to help their team get better at using Raiser's Edge CRM with targeted training. We also hooked up MailChimp with their system for smoother and more powerful email marketing.
"Since we found out about Paula’s services, we have been incredibly pleased with both the efficiency of her service and the variety of support that she is able to provide. Whether that be consistent database support or in-house training for our staff.
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She is always on hand to answer any questions before and after consultation and is willing to go the extra mile in troubleshooting any relevant issues we might have with our CRM."
- Matt, Fundraising and Marketing Officer at Feed the Minds